Feeling a little stuck when it comes to content? This happens to me all the time! It’s tough to show up consistently and still keep things fresh. Here are a few ideas to try when you don’t know what to share or just feel stumped.
Reels are a fantastic tool for growth right now. The algorithm is favoring video content and especially pushing reels since it’s a relatively new feature. They want to encourage people to use it, so they’re showing it to more people and giving this type of content a better chance of getting in front of many people. I’ve been hesitant to use reels on my account because it scares me a little bit, and I wasn’t sure how to do it in a way that felt authentic for me, but I’ve used them on accounts I manage, and it’s helped with growth a ton especially if you create reels consistently. Because of the success I’ve had using reels on my client’s accounts, I’m not letting myself off the hook any longer. I’m challenging myself to create one reel a week! I want to invite you to join me.
Reels are great for sharing tips, behind the scenes, and process videos. There are tons of effects and features, so get creative with it and have some fun!
I, for one love, seeing behind the scenes, and I bet your audience does too! If it’s been a while since you’ve pulled back the curtain on your creative process, maybe it’s time to do it again! Sharing behind the scenes is a great way to connect with your people, and it can build trust with them because it shows you know your stuff.
If you’re anything like me, you probably introduced yourself when you first created your biz account, and I bet you’ve grown a lot since then! Newcomers will enjoy learning a little about you, and introductions can bring in some new leads for your business. When you let people know what you create and do, it can plant a seed for them to use your services or buy from you!
You really can’t overshare when it comes to what you do and how you can solve problems for your people! If you’ve been holding back because you’re afraid to scare off your people or don’t want your audience to think you’re being salesy, snap out of it! The right people are following along for a reason, and if they don’t know how your product or service could help them, then it’s a missed opportunity. Make sure you share what you do and what results you provide often so your people can benefit from your awesome business.
People like connecting with other people! Don’t be afraid to share parts of your actual life with your people! I always feel way more connected to a brand when I know there’s a real human behind it, facing things I can relate to! Sharing the messy, the unfiltered, and the human side of your business can help us feel more connected to it! Feel like sharing a little bit about what’s happening in your personal life? Please do it! Show us the real you so we can have a real relationship with you.
Not sure who your people are or what messaging your brand should focus on? Schedule a free consultation!