So, you invested in branding, now what?! Branding is an excellent investment. Still, if you want to get your full ROI, it’s essential to put that branding to work! Here’s my advice on getting the most out of your branding:
I know it’s so tempting to see something trendy and try to incorporate it into your marketing, but if you really want your brand to work for you, you’ve got to stick to the plan! Resist the urge to switch fonts every time you see something trending on Canva. If your visual identity was developed through a thoughtful brand strategy designed to speak to your people (as it should be!), then honor it by sticking to those guidelines. Trends come and go, but an impactful brand stands the test of time.
You took a deep dive into discovering your dream client for a reason: so you could connect with and serve them! This is a tough one for me. As a designer, I get tempted to start speaking to other designers because it’s what I know! I have to remind myself all the time that other designers aren’t my dream clients (I love them, hi pals!), but my dream folks are creative business owners like photographers, coaches, artisans, etc.! Check in with yourself often to make sure you’re serving the right crowd!
One of the great things about investing in branding is that it really brings clarity to what matters to you, what matters to your people, and how to share your messaging effectively. I know for me, it can feel like, “oh my gosh, I’m always talking about the same three things,” but really and truly, that’s the point! It should be obvious from the start who you are, who you help, and how you help! Trust me; if you’re sharing value with your people and speaking into their pain points, they want to hear more about it from you, not less!
One of my favorite parts of going through the branding process with my clients is discovering what they value and the best way we can express those values. The why behind your business is so important, and your dream clients are craving to hear you share things you’re passionate about! For example, let’s say you’re a sustainable clothing brand. One of your values might be “providing high-quality, sustainable clothing for creative hearts.” You’d want to communicate that through educating your audience on why shopping sustainably is better and highlighting how your clothing was made by and for dreamers!
Interested in investing in thoughtful, intentional branding? book a free call!